Google announcement on ads will create level playing field
News that Google will no longer accept ads relating to the referendum will ensure a level playing field between both sides of the referendum, according to Together For Yes.
Speaking this afternoon, Campaign Co-Director Ailbhe Smyth, said: “We welcome confirmation today from Google that they are going to stop running political advertisements over the next 24 hours. This creates a level playing field between all sides, specifically in relation to YouTube and Google searches, who can now seek to convince the Irish electorate by the strength of their argument and power of personal testimony, not by the depth of their pockets.
“We believe this referendum will be won on facts, and now when undecided voters are searching online, they’ll see the most relevant answers to their questions – not the ones that are paid to be put in front of them.”